Draft for Richard. Prices marked "proposed" are not approved yet. Nothing has been sent.
Footwise Podiatry Taranaki

Your next steps

Fill your new clinic days in Stratford and Hawera

Your website is built and ready to go. Below is the one thing you can say yes to now, and three ways it can grow as your clinic days fill.

Prepared for Stephen, Footwise Podiatry Taranaki by Richard, C.E.A Smith ยท November 2026

What you told me

What you are after

  1. You want more bookings to fill the extra clinic days you are adding.
  2. You want the site to explain what you do, so patients know what to expect when they come in.
  3. You want people to be able to book from the site.
  4. Right now bookings go through two pharmacies and your own mobile.
  5. You don't usually answer your mobile, so people text you and you call them back.
  6. Most of your patients are elderly.

Start here

Your website, ready to go live

We built your site from what you told us: your services from nail cutting to nail surgery, your clinics in Stratford and Hawera, and a clear way to book.

When you say yes, it goes live, and we look after it every month so it stays up and current.

Why now: You are adding clinic days, and at the moment patients can only book through the pharmacies or your mobile. The site gives them one place to see what you do and book. Your 14-day website deal ends Friday 13 November.

How it helps later: Every plan below builds on this site. Your Google listing points to it, calls and bookings come through it, and ads send people to it.

From you: Look over the demo, tell us what to change, and use the deposit link we texted you when you are ready.

$899

setup, then $79 a month

When you are ready for more

Three ways to grow from here

Each plan builds on the one before it. Start with whichever fits, and move up later: nothing you set up is wasted.

Plan 1

Found on Google

Bring in new patients who search for a podiatrist near Stratford or Hawera.

proposed
$699

one-off setup

  • Your Google Business Profile created or claimed, filled out and verified
  • Your clinics, clinic days and hours shown the same everywhere
  • Google connected to your new site so it can find every page
  • Your own Google review link and a QR card for the counter
  • A ready-to-send text asking for a review after each appointment

Why: You want to fill up your bookings, and most people looking for a podiatrist start with a Google search.

Suits: Suits you if you want new patients from a one-off setup with nothing to pay each month.

Your time: About an hour in total, then sending the review text after appointments.

Priced once we know more: You work from two clinics. We will check with you whether Google allows a listing for each one before we set them up.

What I recommendPlan 2 builds on plan 1

Every caller answered

Stop losing the patients who call while you are with someone.

proposed
$1,999

one-off setup

$399 a month

from the month it starts

  • Calls you miss are answered by an AI receptionist on a New Zealand number
  • It takes the caller's name, number and what they need
  • Each call is written up and sent to you, so you call back with the details in hand
  • Each booking is confirmed by text, with a reminder the day before
  • We keep it all running and change it as your clinic days change

Why: You told us you don't usually answer your mobile, and most of your patients are elderly. Many of them will ring rather than text.

Suits: Suits you while you are seeing patients all day and your new admin person is not in place yet.

Your time: A few minutes a day reading call write-ups and calling people back.

Priced once we know more: Which number patients call. If calls come to your personal mobile, we will set up the divert with you first.; Recall texts for regular nail care, on top of confirmations and reminders. If that needs a second workflow, we will scope it with you.; What the receptionist says about health questions and funded programmes. It takes details only and never gives advice.

Plan 3 builds on plan 2

Fill the new days

Bring new patients in for the days you are adding.

proposed
$2,998

one-off setup

$898 a month

from the month it starts

  • An ad account set up with tracking, in your name
  • First ads for your services in Stratford and Hawera, such as diabetic foot screening or ingrown toenails
  • Enquiries sent to wherever you actually answer
  • Ads run, refreshed and reported on every month

Why: Stratford is going from Fridays only to Tuesdays and Fridays, and Hawera to two full days every week. Ads can send people to the days you have free.

Suits: Suits you once the site and your calls are sorted and you want the extra clinic days full sooner.

Your time: About 15 minutes a month to read the report.

Priced once we know more: You pay the ad spend straight to the platform. It is separate from our fee.

All prices plus GST. Ad spend is paid to Meta directly, on top.

See it working

A week of bookings at Footwise (sample data)

This is sample data: a made-up week with three sample patients. Step through it to see what each plan adds.

Switch plans to see what each one adds.

Your first month on Every caller answered

Week by week

Month 1Starts when you say go

Site live and every caller answered

  1. Week 1

    Your website goes live

    We build
    • Your services, both clinics and your clinic days finished on the site
    • Booking set up the way you choose
    • Your changes from the demo made
    From you
    Check your services and clinic days are right.
  2. Week 2

    Calls answered

    We build
    • A New Zealand number set up for the AI receptionist
    • Missed calls diverted to it from the number patients use
    • The receptionist taught your services, clinics and days
    From you
    A short call to tell us what to say about appointments and funded programmes.
  3. Week 3

    Bookings confirmed and reminded

    We build
    • A confirmation text when a booking is made
    • A reminder text the day before
    • The text wording checked with you
    From you
    Approve the wording of the texts.
  4. Week 4

    Live and adjusted

    We build
    • Test calls and test bookings
    • Call write-ups going to you, and to your admin person once they start
    • Anything that is not right fixed
    From you
    Tell us about any call or text that did not go the way you wanted.

Before we build

What we still need to know

We only build what you need, so these come first.

How do you want online bookings to work: straight into a booking system, or as requests that you or the pharmacies confirm?

This changes what we build on the site, and whether the pharmacies keep a part in bookings.

Which number should patients call: your personal mobile, or a separate clinic number?

It decides where calls are answered and which number the texts come from.

Do you use any software now for patient notes, invoices or your veterans and diabetes contracts?

So bookings and reminders can work with what you already use.

Roughly how many booking calls and texts do you get in a week, and how many go unanswered?

It tells us which level of answering suits you.

Once the site is live, what would you be comfortable spending each month on getting and keeping patients?

So we recommend the plan that fits you, not the biggest one.

Ready when you are

Reply to this email or text Richard with any question, or any change you want on the site. To go ahead with the website, use the deposit link we texted you, or ask and we will send it again. The plans can wait until your site is live.